Prophia Abstract
Role: Sr. Product Designer (sole designer)
- I ran the whole design and product lifecycle from 0 to 1
Duration: 3 months
Team: 3 Engineers + 3 Data Scientists
Live Product Link: https://www.prophia.com/instant-lease-abstract
Overview
Prophia Abstract is a new B2C tool that lets users upload commercial leases and receive AI-generated summaries within minutes instead of hours and days. We saw an opportunity to bring our enterprise tools to smaller investors and empower them with faster, clearer lease data. Saving time and money!
Design Lifecycle (0 to 1)
- User research & design partner testing
- Wireframes, prototyping (v0, Lovable), and creating user flows
- Creating a new B2C-friendly design system
- Roadmapping, requirements, dev kickoffs + handoff
Research and Discovery
Competitive Analysis
Taking a look at products being offered currently both in the same vertical and horizontal spaces
Lease or CRE Specific
Horizontal Competitors
Contract IO
Full feature inventory
Registration & Login
Oauth (google, microsoft, okta)
Manual Account Creation and Fields
Verify password, reset password, password guidelines
Global Navigation
Side Navigation
Landing page
Account Settings
Support
Landing Page
Document Uploader
Single document upload and abstraction
Multi-document upload and abstraction
Table of Abstractions
Abstract State: In progress, Completed, Failed
Lease Abstract Summary
Columns and organizations of 40+ Terms
Customize each abstract - ability to select which terms to look for on documents
Single Document Abstract
Document Viewer
Page References
Multi-document abstract
Having Gemini track the order of the lease documents and pull the correct values for each term
Document change history tracked by AI
Individual term history
Document Viewer
Edit/Delete/Reset term values and references
Download/Export
Stripe Payments
Account Settings
Account Details
Change password
Delete Account
Add Oauth provider
Payment History
Promo Codes
Design System
Created a new design system that fits more of the B2C approach, to create components that are more friendly and approachable.
User Research
To do user research, we recruited prospective users and current users of our core product to be beta users and design partners. Due to being a team of one, I utilized tools such as v0 and Loveable to do easy prototyping to help share my idea to users and stakeholders.
Utilized moderated tests using prototypes and designs
Surveys - feedback and comments
Posthog - watching where users get stuck, how users are moving around the product, and any notable interactions
Initial Iterations
I focused on simplicity and early alignment:
Built clear, intuitive flows before diving into UI
Used low-fidelity wireframes to get early buy-in from stakeholders
Iterated quickly based on feedback from real users
Notes:
To get some market research and reach, we started off with a free alpha version where we offered an excel export version of the lease abstract summary
We started with a single document abstract version soon after to get users in the door and to get user feedback early on the abstract summary
Worked hand in hand with the data science team to make sure we were fully utilizing all the data they were holding and processing
Overall document change history
Individual term history
Abstract term configuration
Document references for each current value and historical values
Current Version (LIVE)
Prophia Abstract launched just one month ago — and we’ve already seen exciting traction:
50% user growth week over week since launch
We’re shipping based on real needs, informed by constant design partner feedback
Organic adoption is expanding as word spreads
We’re continuing to evolve the product, but the early signals are strong: this tool is solving real pain points, and doing it fast.