Expo Hall

Role: Product Designer (sole designer on project)
Duration: 1 month
Team: 2 Product Designers, 2 Product Managers

Defining the Problem

We are having difficulty getting Attendees to stay on the Expo Hall page. In turn, it is hard to get exhibitors and sponsors to trust that the money they spend on an event will bring a ROI.

• How might we entice Attendees to interact with the Expo Hall content and exhibitor pages?

• How might we structure the Expo landing page so that we can reuse content across the platform?

Research and Discovery

Some big questions I wanted to solve and keep in my mind

• What do Attendees want to see, what do they think is useful information when they are on an Expo hall landing page?

• What kind of visibility and promotion do Sponsors and Exhibitors expect when they are paying money to be on the event page?

• How can we make the page look modern and elevate the content to satisfy both Attendees and Exhibitors/Sponsors?

Attendee Survey Results

What kind of content do you want to see when you go to an Expo Hall Landing Page?

• Relevant Exhibitors and Sponsors

  • Recommendations

• Giveaways or Swag (similar to in-person conferences)

• Exhibitor Demos

Exhibitor Survey Results

What would you expect your ROI to be if you were participating in the event? What if you were sponsoring the event?

Question still to be answered

1. How might we make these containers equitable for all sponsors so that it doesn’t look like a few sponsors were taking the spotlight

   1. Through tons and tons of iterations, we found different icon sizes to use on the cards. But the best solution was to randomize the sponsors on each category card every refresh of the page.

Product Release

The product was released after a kickoff with the engineering team and launched with the first big update of the new virtual conferencing software that Cvent released. It was a great way to make sponsors feel like they were getting what they paid for and providing a resource for event attendees.